Opinion Column – Felipe Sánchez, CEO & Co-Founder of WeKall

Redefining Customer Service with AI Artificial Intelligence (AI) has become an indispensable ally for companies seeking to offer fast, personalized, and efficient customer experiences. In 2025, trends point toward the consolidation of tools such as chatbots, voicebots, and virtual assistants —not only automating repetitive tasks but also strengthening the connection between brands and their customers. […]

Opinion Column – Rodrigo Ayala, CEO & Founder of Mi Empeño

AI Beyond Chatbots: Towards Industry-Specific Solutions Artificial Intelligence (AI) has moved beyond being a niche technology to become an accessible tool for companies of all sizes. However, despite the proliferation of AI-based tools such as chatbots and virtual assistants, many organizations find that effectively implementing AI in their business operations requires more than simply adopting […]

Opinion Column – Martin Sterenstein, Co-Founder of Bord

The Rediscovery of the Americas: LATAM in Everyone’s Sights Latin America has always been known for its wealth of resources, cultural diversity, adaptability, and the warm, people-centered approach of its inhabitants. However, it has long ceased to be perceived solely as sun, heat, beaches, and music. In the 16th century, with the discovery of the […]

Opinion Column – Felipe Puntarelli, CEO & Co-Founder of Xpendit

Expense Automation: The New Paradigm In the 21st century, so-called operational efficiency has long ceased to be a competitive advantage —it is now the foundation upon which successful companies are built, and the key to our evolution toward an extreme product–market fit. Even the most basic entrepreneurial program will remind us that in the scaling […]

Opinion Column – Cristian Bustos, CEO & Co-Founder of Beeok

Three Steps Forward and Two Steps Back: Reflections on COP29 and the Challenges of Corporate Decarbonization The fight against climate change is advancing across a complex landscape, marked by significant achievements and concerning setbacks. The recent COP29, held in Baku, Azerbaijan, reflected this dynamic. While progress was made on issues such as climate finance and […]

Opinion Column – Camilo Huneeus, CEO of Ainwater

Artificial Intelligence and the Future of Water A quiet revolution is taking place in the world of water. Beneath the surface —literally— water is going digital. Yes, water, that resource we take for granted every day, is being transformed by technology. But unlike other sectors, water moves at its own pace. New treatment system technologies […]

Opinion Column – Gastón Vega, Co-Founder of Avanzo

The Greeks said that Resilo means “to fall backward and bounce,” in other words, to recover from difficulties. Now, in times of uncertainty, Human Resources experts have managed to apply this concept to the personal finances of employees. According to BBVA, “financial resilience is a person’s ability to face life events that negatively affect their […]